Who is Charlotte?
Editor-in-Chief · Mum of 3 · Digital Dream Builder
Welcome to Adore Charlotte—a digital magazine for millennial women who crave calm, creativity, and curated content. I’m Charlotte: a wife-to-be, mum of three, and full-time content creator who turned motherhood and digital strategy into a lifestyle brand.
Read more about me below.
After leaving my Emergency Services job, I built a space that reflects the life I truly wanted—slow, intentional, beautiful, and abundant. Now, I help other women romanticise their routines and grow income on their own terms—through Pinterest, storytelling, and soulful digital products.
✨ Real life. Romanticised—just enough.
Hi, I’m Charlotte—a mum of three, a former Police Officer, and now the founder and Editor-in-Chief of Adore Charlotte.
What started as a family blog has evolved into a full-blown lifestyle brand, a digital sanctuary for mums who crave more than just survival mode. I built this space in stolen moments—between naptime cuddles and football drop-offs—because I believed there had to be a way to be creative, present, and wildly fulfilled.
From BericeBaby Blog to Adore Charlotte Digital Lifestyle Magazine
My blogging journey began with BericeBaby.co.uk—a heartfelt space named after my little boys, Hayden and Hudson. It was where I poured out the real moments of motherhood, from Peperami-fuelled triumphs to late-night parenting struggles. It connected me with a beautiful community and ignited a love for storytelling that’s never left.
Today, that same passion lives on through Adore Charlotte—a digital magazine where I blend calm, creativity, and curated content for modern mums navigating the chaos and charm of everyday life.
Work-From-Home Superhero
Adore Charlotte isn’t just a blog about me —it’s a platform that shows mums they can be present and powerful.
Here, I share what’s worked for me in building income from home while still enjoying Peperami breaks and Pinterest scrolls.
My why? To empower mums to create income on their terms and adore the life they’re building.
A Look Back to 2011
I transitioned from vlogging to blogging when I was expecting my first baby, Hayden. I started sharing my journey more intimately through words rather than videos in 2012, finding comfort in blogging’s expressive nature. This transition marked the growth of bericebaby.co.uk into a well-recognized blog, collaborating with brands like Panasonic, Netflix, Quinny, Warner Brothers, and more.
A New Beginning in 2023
After a brief hiatus and embracing our big move from London to Essex, I’m back and ready to dive into what I love most – sharing my daily life and interests with you. From discussing our family’s adventures in our new home to exploring the latest in lifestyle and entertainment, there’s so much I can’t wait to share.
Now, I’m back doing what I love most—building a life that blends calm, creativity, and content that connects.
Get To Know Charlotte
FAVORITE TRAVEL SPOT: Barbados
CAN’T LIVE WITHOUT: My family
BEST ADVICE: “You don’t need to prove your worth—you just need to remember it.”
WHAT’S YOUR PINTEREST VIBE: 💕 Soft girl chic meets organised chaos
DESCRIBE YOURSELF IN ONE WORD:
Strategic 💡
More About me, Charlotte
MORNING ROUTINE ESSENTIAL: Coffee… but make it romanticised. It’s not just caffeine; it’s an aesthetic moment.
GUILTY PLEASURE: Rewatching dreamy historical dramas while snacking like a queen.
BEST BLOGGING MOMENT: Netflix as part of their exclusive Stream Team—creating content that blended storytelling, family life, and entertainment. Those campaigns were iconic.
FAV FAMILY ACTIVITY: Friday night games & popcorn parties with the kids
MANIFESTING COLLABS: Family days out, UK stays, and dreamy press trips that blend motherhood with memory-making.
I balance my life with organisation, a good dose of coffee, and an undeniable love for planners. Reality TV is my guilty pleasure, and yes, even my youngest, Harlow, enjoys a good theme tune!
What You’ll Find Inside Adore Charlotte
Adore Charlotte blends cosy vibes with a curated strategy. You’ll find:
- Home styling & Pinterest-worthy interiors
- Easy but elevated air fryer dinners
- Baby name lists for modern mums
- Intentional self-care, routines & manifesting
- Seasonal party ideas + nostalgic family traditions
- Tools to build passive income on your terms
Every post, product, and pin is here to help you romanticise your life and grow your digital dream—even if the laundry pile is side-eyeing you.
Press & Collaborations
I’ve worked with brands like Netflix, Panasonic, Warner Brothers and more.
I’d love to collaborate with you if you’re a brand, PR, or fellow creative.
Contact: collaborations@adorecharlotte.co.uk
Or visit my Work With Me page for more details.
What’s In It For You? My Disclaimer
Adore Charlotte isn’t just about me. It’s about us. Together, we’ll explore life’s adventures, share practical tips, and enjoy those sweet moments of relaxation. Expect a mix of personal stories, guest posts, and the occasional sponsored content, always clearly labelled.
As a believer in honesty, I want you to know I use affiliate links. This means I may earn a commission from your purchases, but rest assured, I only recommend what I genuinely love and use.
Want to shop my favourite mum hacks, kitchen tools & printables? Browse the links I genuinely adore.
